WordPress community.

In occasione dell’edizione 2019 del WordCamp US è andato in onda questo video promozionale – e a tratti un pelino troppo autocelebrativo – della comunità WordPress realizzato grazie alla sponsorship di WordFence (uno dei principali sviluppatori di soluzioni di sicurezza per il celebre CMS).

Non di meno, guardando le persone, i sorrisi, le situazioni, si può cogliere un generale senso di inclusione, di libertà, di ‘famiglia’ tra le persone che vi hanno partecipato. Persone che probabilmente non si sono mai incontrate nella vita analogica, ma che il cui contributo digitalmente fa parte del quotidiano.

Ora, tutto è perfettibile e nulla è perfetto. Però mi sento di condividere appieno l’approccio dell’amico Cristiano Zanca per cui dobbiamo celebrare i nostri successi (piccoli o grandi che siano) e lavorare alacremente per superare i nostri insuccessi. Come oggi ho scoperto nell’Automattic Creed:

I know there’s no such thing as a status quo. […] I will never pass up an opportunity to help out a colleague, and I’ll remember the days before I knew everything. […] I know that Open Source is one of the most powerful ideas of our generation. […] Given time, there is no problem that’s insurmountable.

The Automattic Creed

Questo è il motivo per cui, nelle prossime settimane, cercherò di mettere in evidenza cosa succede, cosa penso, cosa faccio per la community di cui sento di far parte.

Un manifesto sulla creazione dei siti web.

  • Before I even begin to build a website for a client, I engage in a deep conversation around two simple questions: Who is coming here and what are they looking for? I design the entire site around the answers to those two questions.
  • Anyone coming to a business website is looking for information. With the answers to those two questions in mind, I build for the purpose of delivering that information to those people with as few clicks as possible (preferably none).
  • Every time you add a page you add work for the visitor. One more barrier between them and what they want. One more thing they have to look for. One more thing they have to click. One more opportunity for them to just give up and leave. Therefore, make it as few pages as is possible and sensible.
  • An example of the above that I often give to clients during our initial conversation is restaurant websites. Almost every restaurant website could be two pages. Home page: Hours, location, number to call for a reservation or further info. Page two: Menu (In HTML, not PDF, with prices!). Thats it. I can’t think of a single restaurant website that I’ve seen that needs more than that. Yet, almost every restaurant website I visit is way more complex than it needs to be.
  • These days, almost everyone is coming to your site from a mobile device. This is especially true if your visitors are from outside of the United States. Build with that in mind (not only mobile friendly/responsive but especially choice of font types and sizes). Test everything — every page, every link, etc. — on a smartphone. Make it look good there.
  • Most businesses should hire a copywriter and editor long before hiring a web designer/builder. In fact, most should worry far less about the design of the website. People are coming for information, not how pretty it is. Focus on the words first.
Patrick Rhone

Ho trovato molto stimolante questo post di Patrick Rhone. Mi chiedo quanti ‘web- designer/developer’ riflettano attivamente su questi aspetti prima di mettere mano alla tastiera.